Branding / WEB DESIGN / UXUI DESIGN
Roomored was born out of a need for better visuals in the residential real estate space. They use a proprietary engine to automate the majority of a virtual model creation process, which allows them to bring virtual reality into the mainstream.
my ROLE: Creative Director / Designer
Roomored was in need for a new brand identity. After looking at some of their competitors and industry, I found a direction that would help them stand out. It was a minimalistic approach with a pop of color. Something that would catch the eye but not overwhelm the user with information or crazy designs.
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I applied the initial branding to the website design. Roomored is a digital product within an industry that has been around for a long time, so the design needed to share elements of "technology" but also be practical and functional for the industry. I settled on a minimal approach with short and to the point copy.
Roomored needed a redesign for it's web version of the hero product "2D Customized". This design needed to have adaptable branding as they would be "white listing" their product to some clients. The initial minimal approach was maintained but kept the heavy Roomored branding at a minimum.