Metro by T-Mobile
Branding, Integrated Ad Campaign, Social, Digital, Web, OOH, TV/Pre-Roll, Experiential, Influencer Marketing.
A national rebrand initiative and integrated campaign was created for MetroPCS' new rebrand launch to Metro by T-Mobile. Keegan-Michael Key kicked off the launch at Grand Central Station in New York City with a press-release, live experiential activation and social media content. He was showcased as the “First Metro by T-Mobile Customer” -- Additional creative was made for the "That's Genius" portion of the campaign, which included the use of talking animal characters and partnerships with Google, Apple, Samsung, and Amazon.
Agency: Lerma Agency / The Richards Group
Role: Sr. Art Director
Previous Brand
Rebrand
"That's Genius!" Integrated Campaign
"That's Genius!" TV & Pre-Roll Commercials
Experiential
Digital
