DIGITAL + SOCIAL CONTENT
All of Jack Mason's watches and leather goods are meticulously designed and developed in-house locally in Deep Ellum. They strive for perfection by maintaining a high level of attention to detail throughout the entire design process. Their products are filled with passion and dedication.
my ROLE: Creative Director / Photographer / Cinematographer
Jack Mason needed a video that expressed who they were in a short amount of time. Seeing as they were very new to the area I chose to do a general brand film that would showcase environments that their target market might find themselves in. I wanted the piece to feel relatable to the audience and target market as well, so I placed a big focus on the hardworking craftsmen that also knew how to relax and have fun at the end of the day. This also was a way to showcase the Jack Mason team creating their products by hand from concept to production.
Some photography was also delivered on this project to further push the Jack Mason brand. I had set colors of blue and light orange within the frame to match their color palette. The content was utilized for web, social, and digital.